Brand culture vs Common man

Recently I visited a mall in Noida and felt quite relaxed in cool aura and thanked the mall culture a million times for this liberty but as soon as I left the mall, reality struck me harder and I came to realize how hallucinated and vacuous the mall culture is when I saw the thousands of common man working in extreme heat..

Some time back I saw my friend wearing a goggle of Rs. 2400/-(only...lol) of a prestigious foreign brand and thought how worthless and selfish it is to behave in this manner in a country where our basic requirements are still not accomplished and millions of people are living  below poverty line..

Now days we have a tendency of going to the mall, buying expensive foreign brands and giving them our hard earned money as a gift while we bargain with local shopkeeper even for a rupee who toils hard in extreme heat...go for the lunch in Mcdee worth Rs.200 and fight with rikshawalah for Rs.5 to get there...

One thing I can assure you that this mall and brand culture is nothing more than a mirage created by some highly selfish industrialists and our govt to wrap the poor reality in rich and glazed enfold...  I can guarantee you that our country not going to progress and even our standard of life not going to lift unless and until our money will not reach to the pocket of common men..This money will help them to educate their children, to get adequate nutrition, to get a safe and comfortable place to live, to make them more satisfied and less frustrated with themselves and that will definitely serve our cause...

Whenever u feel urge of cold drink, go for lemon juice, lassi, mango shake etc. Instead of coke, pepsi...just go to local market to buy anything that suits you...go for Indian products as much as possible...and the least we can do is to treat our common men “the unsung hero of our country” which includes farmers, workers, rikshawallahs, dhabawallahs, local shopkeeper, smaller scale industrialists well, to make them feel that they are also the part of the process and they are playing a part in this society which is far more important than it seems..

Although it’s tough to abandon the foreign and expensive brands at once but at least we should make a choice where domestic alternative is available and for God’s sake they are just brands they are not God, we can live without them or we can create some of our own(after all India is the country of entrepreneurs) and we(the youth) should find ways to create more jobs and every possible way to make their life better...after all they are the ones providing base to this country and no county can stand tall until its foundation is strong and trustworthy... 

So, next time you’ll meet any one of these, treat them nicely...and take my words they’ll remember you as “special customer” for lifetime...

I’ve been able to write this blog just because of my very true friend Vivek...most genuine and patriotic of all my friend...always talks and think about country and it’s truly a privilege to have someone like him around me...